, 500 million on Instagram, and 145 million on Twitter?

数字 and social media marketing requires focus and budget from any organization because the user base speaks for itself. But it’s not just sheer numbers. Social media offers opportunities for strategic, targeted social media advertising that can drive results.

Here’s why you’ll want to enlist a social media ad agency to beef up your social media advertising to reach your marketing goals:

 in people using social media last year, and 

 consider social media a relevant place for ads—signs to any social media ad agency of the potential for greater brand awareness, engagement and conversion.

Businesses are taking note with social media advertising budgets expected to 

. With a growing user base and the emergence of new channels like TikTok, the impact of social media marketing ads is limitless. You’ll want your brand represented with paid social media ads on a variety of platforms.

 is a must. With 22 billion ad clicks per year, paid social media ads on this platform get the views (and clicks) that your organic posts do not.

Other channels for your social media marketing ads depend on your content strategy and budget:

Having an intimate understanding of your customers will guide meaningful digital and 

 campaigns that reach your target audience and support engagement. A social media ad agency can help you understand how to use each tool to reach your key audiences.

“spray and pray” advertising methodology

, social media advertising is as granular as the tools themselves. On Twitter, that starts with the right hashtags that let you identify users with specific interests or problems that need solving. On YouTube, that means selecting the right channels for paid social media ads, which receive 

 than TV ads. Facebook offers multiple ad types with top-notch 

. From photos to videos to stories, the best paid social media ads fit the platform 

 the audience. That means saving your most visual content for Instagram and any copy that trends young for Snapchat where 

 will recommend the right social media advertising tactics based on your buyer personas, customer journeys and goals. Our team of social media experts will handle the strategy, implementation and tracking, so you can focus on running your business and reaping all the rewards!

为什么我要在社交媒体上做广告?

After a long year of economic instability, it might seem logical to pull back on business “extras” like advertising. But before you turn off your Google display ads or cut down on other marketing efforts like social media, 搜索引擎优化, or video, remember that those same campaigns you use now are the main reason customers are still paying attention to your brand!

Whenever there’s a shift in the economy, marketing is typically the first department that gets cut. It’s a sad truth, especially when the reality is businesses that continue advertising to customers see improvements and often outperform their competitors who don’t.

Let’s look at the last nine months as an example. For a while, though you may argue this is still occurring today, there was a lot of confusion about new state mandates that dictated whether or not certain businesses could stay open and to what degree they were able to serve customers. The often-overused term “uncertainty” was simply an understatement. In fact, we saw an increasing number of customers asking questions about their favorite local businesses and brands, such as:

In a world of uncertainty, it’s so important that you provide some “basic” certainties to your customers wherever possible. And the best way to do this is through advertising. Businesses that utilized their social media platforms, radio, Google My Business, podcasts, or their websites were more successful at keeping customers informed on hours, in-store policies, and new changes, thereby providing customers with more control over their shopping experience. This also helped their customers stay connected, and most importantly, loyal to their brand throughout statewide shutdowns.

Now, it is understandable that with the possibility of a recession on the horizon, you’ll want to find ways to scale back your operating budget. And though 

 doesn’t recommend cutting your marketing spend, we do, however, advise that you spend smarter.

Reduce Your Overhead; Maximize Your Spend

Many businesses assume it’s cheaper to do their own marketing in-house vs. hire a local digital agency. But this actually has the reverse effect. Rather than hiring your own marketing team, or having employees who are experts in other fields try to navigate through the complex world of PPC, social media advertising, and 搜索引擎优化, it’s much smarter, and in the long run more affordable, to contract a professional marketing agency to perform this work on your company’s behalf.

Why? When you hire a digital marketing agency, you don’t pay for their benefits or salary. You pay for them to do what they do best: strategize, implement, and monitor your advertising to maximize ROIs.

, understand how to help you set goals, generate and convert new leads, and track your performance, so you stay in control of your advertising spend. We take the guesswork out of marketing and help you evaluate what’s working, what’s not, and where there is untapped potential.

You give us your budget and we design a comprehensive strategy that aligns with your goals and prevents you from going over on budget or wasting money on advertising channels that don’t acquire customers or drive sales for your business.

If you’re still on the fence on whether or not hiring a digital marketing agency can help you spend smarter and have your ads generate leads and improve conversions, 

, so we can show you our experience and award-winning talent in helping businesses thrive through challenges!

It all starts with a conversation! 联系 us to learn how we can help!

经济低迷时期的市场营销

Bouncing Back After a Rough Year

The holiday season seems to have already started this year with a reported 

50% of shoppers planning to shop early this holiday season

, out of fear of more impending shut downs, a winter spike in virus cases, and travel limitations. So, for local retailers and small business owners who may be trying to play catch up and prepare for what is sure to be a holiday shopping season unlike any other, 

we have 5 easy steps to implement for your digital marketing strategy,

This means claiming and activating your company’s Google My Business profile.  This prominent, free business listing is a sure-fire way to not only start showing up better in Google searches, but to also capitalize on the local actions consumers are seeking when they find your listing – driving directions, your hours of operation, events and specials, reviews, photos, videos, and more. And due to Covid-19, a recent Google study shows that 66% of shoppers are expected to spend more with their local small businesses this year than in the past.

2. Sell your brand’s story; not on price.

A reported 34% of shoppers recently said that in 2020, they would pay more for their favorite local products, if it meant that their local establishments could sustain the pandemic and keep their doors open. This is a the perfect opportunity to:

3. Monitor, evaluate, implement customer feedback.

Going into holiday 2020, a Google survey reported that 47% of shoppers said they would prefer to buy online, while picking up in-store or curbside.

75% of shoppers have used a Google product while shopping in the last week, and 89% of all shoppers have done research online prior to making an in-store purchase for the holiday season, according to the 

. So, that means you have to make every search count by showing up prominently for your next customer. With options for search marketing via Google Ads, Shopping Ads, Google My Business, Maps, and organic listings, there is no shortage of ways to ensure your brand’s name is visible and in front of your targeted audience.

There is no silver bullet to advertising. No single digital tactic will solve all of your business woes or sky-rocket your sales volume to the moon. However, by using a diversified digital mix of tactics, your brand will receive more visibility among your targeted audience, across more channels and platforms.

So, make sure you aren’t playing favorites too heavily with one digital channel. You really need to focus on engaging with your customers before, during and after their shopping experience, as well as across multiple areas, to ensure the best customer engagement, brand loyalty and sales retention.

 is a Senior 数字 Brand Strategist for 2060数字, a division of Hubbard Cincinnati. 

 or call her at 513.699.5045—she’ll help you make a list and check it twice to optimize your digital presence this holiday season.

为2020年的假日购物季做好准备吧

Get your local business ready for the holiday shopping season

WUBE-FM (Cincinnati’s Country … B-105)

Country Music Association’s Personality of the Year Award – Large Market Category

The Big Dave Show—the station’s morning show featuring Big Dave, Chelsie, Statt and Ashley—won the award in 2016 and was nominated in 2015.

Touted as “Country Music’s Biggest Night,” the 54th Annual CMA 奖 Show will be broadcast live from Nashville on 

. Organizers remain committed to delivering the most entertaining and memorable live television experience possible, while also navigating a number of required changes, as outlined by local health authorities and CDC guidelines.

The CMA Broadcast 奖 are among the most prestigious awards given out in the field of Country 广播. The judging process involves more than 40 distinguished broadcasting professionals, who represent all market sizes and regions of the United States.

Judging was based on the overall sound of the station and show; community participation; ratings; participation in local and national country events and organizations; and awards or accolades received during the eligibility period.

“This is exciting news for The Big Dave Show,” said 

Mike Fredrick, Vice President / Market Manager of Hubbard Cincinnati

.  “Their hard work, passion for creating great content and dedication to the community shines through to our listening audience. So proud of them to bring this award home. Congratulations!”

“I am so proud of The Big Dave Show!” added 

Patti Marshall, Operations Manager of Hubbard Cincinnati

. “This award represents the passion they all have for country music, our community and our listeners.”

“It’s a tremendous honor for the Big Dave Show to be recognized for these awards from the Country Music Association,” said 

.  “This is truly a great win for Big Dave, Chelsie, Statt and Ashley!”

《&#32593;&#36172;&#27491;&#35268;&#30495;&#20154;&#23454;&#20307;&#22312;&#32447;&#24179;&#21488;》获得了CMA年度风云人物奖

A lot of people think advertising is like writing a résumé.

(“Three convenient locations,” “Number one in sales by volume,” “Serving the area for three generations.”)

But the consumer will quickly grow tired of that and tune you out. If you really want to engage your audience, start with something relatable.

(“Did I remember to close the garage door?”)

Show them that you understand their situation.

(“If I go back to check I’ll be late for work.”)

Then offer a solution to make things better.

(“Our WiFi-enabled garage door opener can be operated from your smart phone.”)

A great copywriter can deliver this message directly or indirectly, using humor, interviews, urgency, storytelling, music, miniature dramas and more.

If done well, the audience will be anxious to hear more about you.

, approach it from the viewpoint of the consumer before handing them your resume.

Three Crucial Steps You Must Take Before Creating Your Next Advertisement

I’ve asked many clients who they want to reach with their 

 Most of them will say “everyone.” But what they really mean is “everyone I can get who would be interested in my product.” After all, you’re not going to sell a lawnmower to someone renting an apartment no matter how great the ad is. Zero in on that target audience, and you will have a better conversation with them. That will help you refine your message and create more effective advertising with 

2. Ask how your product or service meets the needs of that target audience.

It may be a solution to a problem or an enhancement to their daily experience. If you were in their situation, what would they want to know about you? Scan through those positive reviews, too.  Customer comments can often provide the best material for a commercial.

3. Finally, make it easy for them to contact you.

My primary medium is audio. Unless the client is 1-800-Flowers, I avoid phone numbers and addresses because they’re too difficult to remember. I prefer giving out a website, especially if it reinforces your company name. If your website is too cumbersome (“GlaucomaMedicalSolutions/plans-4-U.med”) consider getting a ‘vanity URL’ that’s easy to remember (“ClearMyVision.com”). Then use that to redirect people to your website.

From there, the creative process can begin. Whether the copywriter and producer choose a serious tone, humor, or other vehicle, the information above will start them out in the right direction.

Jim Blommel has been involved in writing, voicing or producing over 20,000 commercials.  He is an eight-time nominee and two-time winner of the 广播 广告 Bureau’s national Mercury Award.

一个伟大的广告是&#32593;&#36172;&#26368;&#22909;&#26368;&#22823;&#24179;&#21488;客户的，而不是你的生意

. Freddy has spent the last 8 years in Roanoke, Virginia, at K92 广播. A graduate of Liberty University in Lynchburg, Virginia, Freddy moved his way up the radio ladder at K92 from promotions to Imaging Director and on-air personality.

“I’m honored and excited to be a part of the winning team at Cincinnati’s Q102, and to work alongside Natalie Jones. Thank you to Patti Marshall, Mike Fredrick, and Hubbard Broadcasting for making me a part of the family!” said Freddy.

“I am so happy to add Freddy’s positive energy to the team. He and Natalie will make the afternoon drive home entertaining!” said 

Hubbard Cincinnati Vice President and Market Manager Mike Fredrick

 echoed the sentiments, “We’re very excited to bring Freddy’s authentic and upbeat personality to the Tri-State’s drive home. He and Natalie will be a great team!”

Freddy Mac and Natalie Jones will do their first show together Thursday, September 24, but listen for Freddy to visit all the Q102 DJs during their shows this week!

哈伯德网赌最好最大平台新闻

为什么我要在社交媒体上做广告?

经济低迷时期的市场营销

为2020年的假日购物季做好准备吧

《网赌正规真人实体在线平台》获得了CMA年度风云人物奖

一个伟大的广告是网赌最好最大平台客户的，而不是你的生意

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